Logo Guidelines

Basic Logo Usage

Guidelines for Proper Logo Application

  • Maintain clear space around the logo for visibility.
  • Use the correct logo version for background colors (light on dark, dark on light).
  • Ensure high resolution for both print and digital formats.
  • Respect proportions and scale uniformly.
  • Creative variations are allowed, but must be approved by the marketing team.
  • Use the colored glyph and white wordmark carefully, only on high-contrast backgrounds with marketing approval.

Logo Usage Cautions

  • Don’t alter core elements without marketing approval.
  • Avoid low-contrast or busy backgrounds that reduce visibility.
  • Don’t apply distortions, colors, or effects without marketing alignment, except for approved variations.

Clear Space

X = 1/2 of logo height
X = 1/2 of glyph height

Logos

Horizontal

Glyphe