Digital Marketing Specialist – Focus HubSpot & Website (m/f/d)
It's fun to work in a company where people truly BELIEVE in what they're doing!
Let's bring IT to the next level
Automate, optimize, inspire – our digital marketing is much more than just placing ads. It's about inspiring at the right time, at the right touchpoint, with the right content. To achieve this, we want to bring our website and content platforms to life in order to generate targeted leads and make optimum use of HubSpot.
Are you tech-savvy, love strategically placing content and have a knack for automation and content? Are you looking for a challenge? Great! As a Digital Marketing Specialist (m/f/d), you will ensure that our campaigns perform, our website shines and leads are managed effectively. With HubSpot, you will optimize workflows, drive automation and strategically develop our digital presence.
Do you enjoy being part of a dynamic team that values the IT world for its uniqueness? Do you want to help us not only define our jointly set marketing goals, but also support us in achieving them and making the progress traceable? Yes? Then we look forward to getting to know you!
About the job:
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HubSpot management: Using HubSpot as a central platform for lead generation, automation and workflow optimization
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Website management: Maintenance, further development and SEO optimization of the website, including technical updates and content creation
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Content strategy: consulting, development and implementation of blogs, landing pages and multimedia content to strengthen the digital presence
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Newsletter management: creation and optimization of target group-specific newsletters, including success measurement with HubSpot
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Data analysis: analysis and reporting of all measures in order to make data-based decisions
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Collaboration and strategy: close collaboration with sales, content creators and specialist departments to develop cross-channel marketing strategies
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Optimal addition: Performance marketing: Analysis and reporting of all measures to make data-based decisions
Who you are:
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Experience in working with HubSpot and marketing automation
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Knowledge of website management (CMS systems such as WordPress or HubSpot CMS)
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Understanding of SEO and content strategies Analytical skills, a willingness to innovate and a data-based way of working
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Strong communication and teamwork skills to work effectively across functions
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Independence, organizational skills and a high degree of personal responsibility
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Very good written and spoken German and English skills
It would be optimal if:
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You have experience with interdisciplinary hybrid teams
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You already have experience working with creative and technical teams
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You are familiar with various marketing technologies and enjoy trying out new tools
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You have multimedia skills and are able to support content strategies
You don't have everything? Never mind – apply anyway.
No empty phrases, no frills – we just get IT done. We offer you an open corporate culture, flat hierarchies and a collegial environment. Become part of our growing marketing team and contribute your expertise in digital marketing and HubSpot to achieve great results together.
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Let's bring IT to the next Level
Automatisieren, optimieren, inspirieren – unser Digital Marketing ist weit mehr als nur Anzeigen schalten. Es geht darum, zur richtigen Zeit, am richtigen Touchpoint, mit dem richtigen Content zu begeistern. Dafür wollen wir unsere Website und Content-Plattformen zum Leben erwecken, um gezielt Leads zu generieren und dabei HubSpot optimal zu nutzen.
Du bist technikaffin, liebst es, Inhalte strategisch zu platzieren und bringst ein Händchen für Automatisierung und Content mit? Du suchst nach einer Herausforderung? Super! Als Digital Marketing Specialist (m/w/d) sorgst du dafür, dass unsere Kampagnen performen, unsere Website glänzt und Leads effektiv gemanagt werden. Mit HubSpot optimierst du Workflows, treibst Automatisierungen voran und entwickelst unsere digitale Präsenz strategisch weiter.
Du bist gerne Teil eines dynamischen Teams, das die IT-Welt für dessen Einzigartigkeiten schätzt? Du willst uns dabei helfen, unsere gemeinsam gesteckten Marketingziele nicht nur definieren, sondern auch bei deren Erreichung zu unterstützen und den Grad nachvollziehbar zu machen? Ja? Dann freuen wir uns, dich kennenzulernen!
Deine Aufgaben:
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HubSpot-Management: Nutzung von HubSpot als zentrale Plattform zur Lead-Generierung, Automatisierung und Workflow-Optimierung
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Website-Management: Pflege, Weiterentwicklung und SEO-Optimierung der Website, inklusive technischer Updates und Content-Erstellung
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Content-Strategie: Beratung, Entwicklung und Umsetzung von Blogs, Landing Pages und multimedialem Content, um die digitale Präsenz zu stärken
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Newsletter-Management: Erstellung und Optimierung zielgruppenspezifischer Newsletter, inklusive Erfolgsmessung mit HubSpot
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Daten-Analyse: Analyse und Reporting aller Maßnahmen, um datenbasierte Entscheidungen zu treffen
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Kollaboration und Strategie: Enge Zusammenarbeit mit dem Vertrieb, Content-Erstellenden und den Fachabteilungen zur Entwicklung kanalübergreifender Marketingstrategien
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Optimale Ergänzung: Performance-Marketing: Analyse und Reporting aller Maßnahmen, um datenbasierte Entscheidungen zu treffen
Was du mitbringen solltest:
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Erfahrung im Umgang mit HubSpot und Marketing-Automation
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Kenntnisse im Website-Management (CMS-Systeme wie WordPress oder HubSpot CMS)
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Verständnis für SEO und Content-Strategien
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Analytische Fähigkeiten, innovationsbereitschaft und datenbasierte Arbeitsweise
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Kommunikationsstärke und Teamfähigkeit, um funktionsübergreifend effektiv zu arbeiten
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Selbstständigkeit, Organisationsfähigkeit und ein hohes Maß an Eigenverantwortung
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Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
Optimal wäre es, wenn:
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Du Erfahrung mit interdisziplinären Hybrid-Teams hast
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Du bereits Erfahrung in der Zusammenarbeit mit kreativen und technischen Teams hast
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Du dich mit verschiedenen Marketing-Technologien auskennst und gerne neue Tools ausprobierst
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Du multimediale Skills mitbringst und in der Lage bist, Content-Strategien zu unterstützen
Du bringst nicht alles mit? Macht nichts – bewirb dich gerne trotzdem.
Keine Floskeln, kein Schnickschnack – we just get IT done. Wir bieten dir eine offene Unternehmenskultur, flache Hierarchien und ein kollegiales Umfeld. Werde Teil unseres wachsenden Marketing-Teams und bring deine Expertise im Bereich Digital Marketing und HubSpot ein, um gemeinsam großartige Erfolge zu erzielen.
In addition to a varied project landscape, we offer you a high degree of personal responsibility and the cooperation with a growing and motivated team, in which you can bring in your ideas.
What we offer you:
– Mobile Office
– Premium Work Equipment
– Extensive Further Training
– Employee Events
– Country-Specific Employee Bonuses (e.g. cooperation with EGYM Wellpass, JobRad and much more)
Contact:
Alexa Meurer
Share:
Benefits
Motivated employees are an essential precondition for our future entrepreneurial success. That is why we put great emphasis on a good balance between life and work.
Retirement Provision
By using salary conversion, you can save smartly for the future: a portion of your gross salary is directed into company pension plans. This allows you to save on social security contributions and income tax. You end up investing more in your retirement savings than what you miss out on net. Everything happens automatically – including the tax aspect. Secure and intelligent retirement planning!
First Class Laptop
To ensure that your work is not hindered by the equipment, you do not get any laptop, but a premium laptop.
EGYM Wellpass
With the EGYM Wellpass, you get access to 6,500 sports and wellness locations in Germany and Austria. Evoila supports your fitness journey. Whether it's fitness, yoga, or meditation – find the perfect offering for you. It's also available digitally for your home office needs. With Evoila and EGYM, you can stay active and keep moving!
Jobrad
Steer onto your desired company bike with evoila! We lease your dream bike for you – whether it's an e-bike, mountain bike, or city cruiser. Use it anywhere: for work, leisure, or sports. The payment? Simple and cost-effective, directly deducted from your gross salary. Thanks to smart tax arrangements, you can save up to 40% compared to buying. Pedal and save!
Voucher Card
With Ticket Plus City from Edenred, you can shop wherever and whenever you want! Whether it's at Douglas, REWE, or refueling on the go – you decide. It's for everyone, from full-time employees to interns. With over 40,000 acceptance points in Germany, both in-store and online, it's easy, flexible, and stress-free.
Feelgood
Coffee counter and Carrera track are options you can use during your time at the office for balance, small indulgence and fun.
Employee Events
In addition to a summer and Christmas celebration, we regularly organize our After Work Drink! Exchange with colleagues, away from daily business. This is important to us to grow more and more together as a professional team.
Corporate Benefits
In the team, there's not only fun but also discounts! Fashion, travel, electronics? We've got it. Thanks to Corporate Benefits, you always save. Why pay more when you can get it cheaper?
Bonus
In addition to the fixed salary, you will receive an annual special payment based on the business outcome and your personal goals.
Premiums
You receive a premium or special payment e. g. for new employees who are mediated by you.
Trust Based Working Hours
Sometimes it is necessary to arrange your working time flexible. After the probationary period we make this work for you. This will include home office days as well as being able to push a morning or afternoon wherever it is possible.
FAQ
Open questions? We’re here to help
If you show the willingness to learn something new every day and to use the knowledge in the team and with customers, then we are exactly the right place for you. In addition, you want to get to the bottom of new things and understand them technically down to the last detail? Your job and your hobby merge at times and the IT is one of your greatest passions? Then you should read on now anyway because it is our goal to make you become an expert who is one step ahead of therest.
If you feel comfortable in a cloud technology like OpenStack, CloudFoundy, AWS, etc. or you know a lot about a virtualization technology like VMware vSphere, then you’re in the right place with us. We will also train you as a cloud engineer or cloud architect.
After about 1 week, you will know whether we want to get to know you. Then you will be invited to an online conversation.
Your document should contain a personal address as well as your CV and your previous qualifications such as school, study, certifications, certificates, etc. A picture of you can also be included in the letter as well as your salary requirements.
After an online conversation via Skype, Zoom or another online tool we will provide you with a simple task. You will bring along the result of the task to a personal conversation in one of our offices. When everything fits, nothing will prevent us from hiring you.
Usually the conversations (online and onsite) take place with you, a potential team leader for your position and a human resources representative.
We evaluate your score using a point system. That is based on your documents, the interview, the personal impression and the result of the small task.
Your application documents will only be made available to the HR department, the management and the potential team leader. All data will be treated confidentially.